Project Overview:
Created a short animated intro video for OverstockClearance.ca, designed to reinforce brand recognition and give a professional polish to marketing content, product presentations, and social media posts.
Key Features:
- Branded Animation: Logo animation synced with clean transitions and subtle motion effects
- Sound Design: Integrated dynamic background music for energy and engagement
- Multi-Platform Format: Exported in HD formats suitable for YouTube, Instagram, product reels, and site banners
- Visual Identity Sync: Colors, typography, and pacing matched the Overstock Clearance website and logo style for full brand consistency
Tools Used:
- Adobe After Effects
- Premiere Pro
- Royalty-free audio for branding soundtrack
- Exported in MP4, WebM, and GIF formats
Result:
The intro video added a layer of professionalism to all visual content and helped strengthen brand memorability across multiple customer touchpoints.
