Designed a custom logo for OverstockClearance.ca, an e-commerce platform focused on high-discount, overstock, and liquidation products. The goal was to create a modern, trustworthy visual identity that balances urgency (for deals) with credibility (for online shopping).

Key Features:

• Modern Typography: Clear, bold font for visibility and trust
• Color Psychology: Strategic use of high-contrast colors to highlight urgency and savings
• Responsive Design: Logo works across all formats — website, social media, packaging, and invoices
• Brand Consistency: Matches the tone of the website and product catalog — fast-moving deals with professional structure

Tools Used:

• Illustrator
• Photoshop
• Vector export (SVG, PNG, PDF formats)

Result:
Gave the brand a strong, recognizable identity that supports its goal of building customer confidence while standing out in a competitive discount product market.