{"id":2089,"date":"2025-05-09T23:14:47","date_gmt":"2025-05-09T23:14:47","guid":{"rendered":"https:\/\/xtremdigital.com\/?post_type=portfolios&#038;p=2089"},"modified":"2025-05-10T03:47:51","modified_gmt":"2025-05-10T03:47:51","slug":"logo-design-overstockclearance-ca","status":"publish","type":"portfolios","link":"https:\/\/xtremdigital.com\/francais\/portfolios\/logo-design-overstockclearance-ca\/","title":{"rendered":"Logo Design \u2013 Overstock Clearance.ca"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"755\" height=\"667\" src=\"https:\/\/xtremdigital.com\/wp-content\/uploads\/2025\/05\/overstockclearance_logo.png\" alt=\"\" class=\"wp-image-2096\" srcset=\"https:\/\/xtremdigital.com\/wp-content\/uploads\/2025\/05\/overstockclearance_logo.png 755w, https:\/\/xtremdigital.com\/wp-content\/uploads\/2025\/05\/overstockclearance_logo-300x265.png 300w, https:\/\/xtremdigital.com\/wp-content\/uploads\/2025\/05\/overstockclearance_logo-14x12.png 14w, https:\/\/xtremdigital.com\/wp-content\/uploads\/2025\/05\/overstockclearance_logo-303x268.png 303w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/figure>\n\n\n\n<p>Designed a custom logo for <a class=\"\" href=\"https:\/\/overstockclearance.ca\/\" target=\"_blank\" rel=\"noopener\">OverstockClearance.ca<\/a>, an e-commerce platform focused on high-discount, overstock, and liquidation products. The goal was to create a modern, trustworthy visual identity that balances <strong>urgency<\/strong> (for deals) with <strong>credibility<\/strong> (for online shopping).<\/p>\n\n\n\n<p><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Modern Typography:<\/strong> Clear, bold font for visibility and trust<\/li>\n\n\n\n<li><strong>Color Psychology:<\/strong> Strategic use of high-contrast colors to highlight urgency and savings<\/li>\n\n\n\n<li><strong>Responsive Design:<\/strong> Logo works across all formats \u2014 website, social media, packaging, and invoices<\/li>\n\n\n\n<li><strong>Brand Consistency:<\/strong> Matches the tone of the website and product catalog \u2014 fast-moving deals with professional structure<\/li>\n<\/ul>\n\n\n\n<p><strong>Tools Used:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Illustrator<\/li>\n\n\n\n<li>Photoshop<\/li>\n\n\n\n<li>Vector export (SVG, PNG, PDF formats)<\/li>\n<\/ul>\n\n\n\n<p><strong>Result:<\/strong><br>Gave the brand a strong, recognizable identity that supports its goal of building customer confidence while standing out in a competitive discount product market.<\/p>","protected":false},"featured_media":2096,"template":"","portfolios_categories":[30],"class_list":["post-2089","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-logo-design-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/xtremdigital.com\/francais\/wp-json\/wp\/v2\/portfolios\/2089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xtremdigital.com\/francais\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/xtremdigital.com\/francais\/wp-json\/wp\/v2\/types\/portfolios"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xtremdigital.com\/francais\/wp-json\/wp\/v2\/media\/2096"}],"wp:attachment":[{"href":"https:\/\/xtremdigital.com\/francais\/wp-json\/wp\/v2\/media?parent=2089"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/xtremdigital.com\/francais\/wp-json\/wp\/v2\/portfolios_categories?post=2089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}